1. What hallmarking is

A hallmark is an official mark applied at a BIS-recognised Assaying and Hallmarking Centre after the metal has been tested. It is not a sticker, a certificate or a claim we make about ourselves — the centre tests the alloy and marks it, and the mark stays on the piece for its lifetime.

Hallmarking of gold jewellery is mandatory for registered jewellers across notified districts of India. Silver hallmarking is voluntary under the current rules. We hallmark our silver anyway, because a purity claim nobody can check is worth nothing.

2. The marks on your piece

Every hallmarked piece carries three marks, usually on the clasp or the inner band:

• The BIS standard mark — the triangular BIS logo, which means the piece was tested at a recognised centre.
• The purity grade — such as 925 for sterling silver or 22K916 for 22-karat gold. This is the metal’s fineness in parts per thousand.
• The HUID — a six-character alphanumeric code, unique to that one piece. No two pieces in the country share it.

The marks are small by design. On a thin chain or a light ear stud they may need a loupe to read, and we will read them with you at the counter or on a video call if you ask.

3. Purity we sell

• Sterling silver, 925 — 92.5% silver, the remainder copper for strength. Pure silver is too soft to hold a setting or a clasp.
• Gold-plated and rose-gold finishes — sterling silver with a gold or rose-gold layer over it. These are sold and marked as silver, because that is what they are. The plating is a finish, not a purity, and it will wear with use.
• Oxidised silver — sterling silver darkened deliberately. The oxidisation is a surface treatment; the metal underneath is 925.

Where we sell gold, its karatage is stated on the product page and stamped on the piece. We do not describe plated items as gold anywhere on this site.

4. Checking your HUID

You do not need us for this, and that is the point. Download BIS CARE, the Bureau of Indian Standards’ free app, from the Play Store or the App Store, open Verify HUID and enter the six characters from your piece.

The app will show the jeweller who registered it, the purity it was tested at and the centre that marked it. If what it shows does not match what we sold you, stop and write to us — see section 8.

5. What is not hallmarked

Some things cannot carry a mark, and we say so on the product page rather than leaving you to notice:

• Pieces below the weight at which BIS permits marking — very fine chains, nose pins and some ear studs. Their purity is still 925 and is stated on the invoice.
• Items that are not precious metal at all — perfumes, packaging, gift cards and accessories.
• Stones. A hallmark certifies the metal only. It says nothing about a diamond, a pearl or any coloured stone set into it.

6. Weight and making charges

The weight shown on the product page and the invoice is the gross weight of the finished piece. Where stones are set, the invoice states the net metal weight separately, because you are not paying metal rates for a stone.

Making charges are listed separately from metal value on every invoice. A price that folds the two together makes it impossible to compare one jeweller against another, which is usually why it is done.

7. If you want it re-tested

You may have any piece you bought from us tested at any BIS-recognised Assaying and Hallmarking Centre. You do not need our permission and you need not tell us first.

If the test confirms the marked purity, you bear the centre’s fee. If it comes back below the marked purity, we reimburse that fee in full alongside the remedy in the next section.

8. If a mark is wrong

If a BIS-recognised centre finds a piece we sold you to be below its marked purity, you are entitled under the BIS Act, 2016 to compensation of two times the shortfall in purity, calculated on the weight sold, in addition to a full refund of the price paid.

Send us the test report at [email protected]. We will acknowledge it within two working days and settle within fifteen. We will not ask you to return the piece before the outcome is agreed, and we will not make settlement conditional on you withdrawing a complaint to BIS.

You may also complain directly to the Bureau of Indian Standards through the BIS CARE app or at bis.gov.in. Nothing on this page limits that right, and we will not treat it as a reason to refuse you service.

9. Exchange and buy-back

Hallmarked pieces bought from us are taken back at the prevailing rate for their marked purity, against the original invoice. Plated and oxidised pieces are valued on their silver content; the finish carries no metal value.

Deductions, where any apply, are stated on the buy-back note before you agree to it. Stones are valued separately or returned to you loose, whichever you prefer.

10. Contact & grievances

For anything about purity, marking or a test result, write to [email protected], or to The Grievance Officer at Shop no. 202, 2nd floor, Elite Mart, Sector 77, Noida 201316. You can also call us on +91 93113 39022.

Our privacy policy covers what happens to the personal data in any complaint you send us.